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They say that a successful relationship is like a business, the merging of two different enterprises into a single, mutually beneficial one. But if this perspective is true, then it begs the question, "How do you get these two companies interested in each other in the first place?" The answer is by treating the all-important first step, Dating, like a business process too. This successful process is explained in our book, "Everything I know about Dating I learned in Business School©". In "Everything I know about Dating I learned in Business School©", we show how the key to successful dating and relationships can be found in the following business areas:
This humorous self-help book was conceived and written by four marketing alumni from one of America's top business schools. Combined among them, they have over fifty years of dating experience, and have found that by creatively applying concepts readily available to any successful entrepreneur, you can not only have a productive love life, but an overwhelming one as well. This topic of dating and self-help is in the spirit of works such as, "Men are from Mars, Women from Venus", "Everything I needed to know I learned in Kindergarten", "The Rules", and "The Code." Each of these addresses the lessons of love and relationships in a unique and provocative manner. In our book, we take tested business school concepts and apply them to the reality of successful dating. To illustrate our concepts, we also add a number of dating anecdotes, or "case studies", as illustrations of the stated concepts, as well as entertaining short stories that will keep you laughing for days.
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